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FORD EXAMINES AUSTRALIAN RALLY CHAMPIONSHIP

A recent media report has said that vehicle manufacturer Ford is in the process of developing its marketing strategy for entry into the Australian Rally Championship (ARC). The company is . . .

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SPONSORSHIP ACTIVITY BREWING IN LOCAL SOCCER

The Australian Soccer Association (ASA) announcement regarding the formation of the eight foundation clubs for its new national competition should be followed by significant sponsorship activity in the local market place over the next few months. With the major . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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