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NAMING MCG MUSEUM TO BE A BIG DEAL

The redevelopment of the Melbourne Cricket Ground (MCG) could soon see the introduction of a major corporate sponsor at the new facility, though not for the ground itself. . .

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SAMSUNG TO SPEND BIG ON OLYMPICS

Korean electronics company Samsung will be spending millions of dollars on advertising over the period of the 2004 Olympic Games to help activate its global sponsorship of the Games themselves, its broadcast sponsorship of the Seven Network's coverage and its ambassador deal with Cathy Freeman. Having committed to . . .

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SPONSORSHIP INTEREST IN GOLD COAST NRL CLUB

Despite not securing a birth in the NRL in the short term, it was interesting to note the corporate sponsors reported to be linked with a Gold Coast Dolphins Rugby League Club. The Sunday Mail . . .

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WOMEN'S CRICKET LEAGUE LANDS NEW SPONSOR

The local women?s domestic competition ? the Women?s National Cricket League ? has secured a major sponsor of the five-team tournament for the first time in its history. The Commonwealth Bank, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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