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SPONSORSHIP EVALUTION GATHERS PACE

James Paterson, General Manager Sponsorship Information Services (SiS) Australia & New Zealand, has provided On Sport with an insight into his thoughts on sponsorship evaluation. He said it . . .

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OPTUS TAKES CARLTON JOINT SPORT FOR TWO BUT FIVE MORE AVAILABLE

The Carlton AFL club is hoping its recent deal with existing sponsor Optus to be the home game sponsor for its next two home matches may spark corporate interest in its vacant joint major sponsorship property, which it is still yet to secure a partner for in 2004. A release from . . .

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NEXT WEEKS CRUCIAL FOR SANZAR

A decision on the future expansion of rugby's Super 12 competition should be made over the coming weeks following an announcement by SANZAR this week that significant progress was been made at a meeting in Sydney on Monday. The meeting, aimed . . .

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REEBOK RETURNS TO TENNIS AS OPEN COMPLETES NIKE REPLACEMENT

Having previously sponsored the event in the late nineties before rival brand Nike took over the arrangement up until last year, sportswear giant brand Reebok has announced that it has signed as the official footwear supplier for the Australia Open for 2005. . .

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AUSTRALIAN A1 GP TO LAUNCH IN MARCH

Keep an eye out for upcoming announcements from the Australian contingent in the recently launched international A1 GP series, which is being billed as the World Cup of motorsport. A contact from . . .

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AOC LOOKS FOR EXPLANATION ON TAX RULING

In reaction to the High Court ruling involving athlete Joanna Stone covered earlier this week, the Australian Olympic Committee (AOC) has stated that it will now seek a set of guidelines from the Australian Tax Office (ATO) because the ruling has left athletes unsure of what amount of sponsorship they could accept before becoming liable to pay tax on all their earnings.
In the case, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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