The Victoria Racing Club (VRC) has struck a three-year extension with Diageo which will remain the exclusive provider of alcoholic and non-alcoholic spirits to the club and the Melbourne Cup Carnival until 2027.
Read more
The A-League’s Melbourne Victory and AIA Australia have extended their commercial relationship for another two seasons.
Read more
The AFL’s Hawthorn Football Club has recorded a net surplus of $1.71 million for the financial year ending 31 October 2024 – up 19% from the $1.43 million in 2023.
Read more
The federal government has postponed introducing its gaming advertising reform legislation.
Read more
Maddocks has joined The LUME Melbourne to strengthen the city’s cultural landscape.
Read more
We’re excited to announce that planning is underway for the first Sponsorship News event of 2025, focusing on the sponsorship and marketing strategies of emerging automotive brands.
Read more
Pilot has extended its partnership with the Cronulla Sharks and takes the sternum position on the club’s player jersey from 2025 for two seasons.
Read more
G&S Logistics has expanded with the A-League’s Western Sydney Wanderers FC to becoming player sponsor of forward Brandon Borrello and head coach Alen Stajcic.
Read more
The AFL’s Collingwood Football Club has announced a net profit of $4.4 million for the financial year ending 31 October 2024.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.