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CIRQUE DU SOLEIL'S EXCLUSIVE ALLIANCE

Fresh from securing telecommunications company Optus as major sponsor of its 2004/05 Australian tour, international entertainment enterprise Cirque du Soleil has recently finalised . . .

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VIC AFL TO FOCUS ON ASIAN COMMUNITY

The development department of Football Victoria has recently appointed a Taiwanese ex-patriate student from Victoria University to conduct a research study outlining strategies that may assist Football Victoria to increase Asian participation in junior football. . .

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MORTGAGE MOVE PROMPTS QUICK BRONCOS ACTION FOR SLEEVE

Further to last week's report on the Brisbane Broncos NRL club's entry into the sponsorship market for a new sleeve sponsor, Bruno Cullen, the club's CEO, has made some interesting comments on their approach to the task of securing a new deal on a fairly tight deadline. With the club . . .

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BRONCOS SIGN SLEEVE DEAL

The Brisbane Broncos NRL club have signed a major sponsor for the team's sleeve property for the 2005 season. Kylie Allsop, corporate . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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