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IMG RETAIN WORLD CUP RIGHTS

Rugby World Cup Ltd (RWCL) has reappointed IMG and its television arm TWI as its commercial brokers for the next two Rugby Worlds Cup, the tournaments to be held in France in 2007 and for RWC 2011. The deal sees . . .

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SKY CHANNEL NOW A MAJOR COUNTRY RACING SPONSOR IN NSW

Following gambling group TABCORP's recent success in assuming control of the SKY Channel, the horse racing broadcaster has now taken another step to display its refreshed backing of the industry in NSW, committing to a new major sponsorship of the NSW Country Racing Council. Seemingly putting this . . .

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THRIFTY'S TAKE ON BRANDING AND HOSPITALITY

On Sport has spoken to Richard Thame, general manager of marketing for rental company Thrifty Car Rentals, which recently picked up a unique sponsorship deal covering racehorse Savabeel (see issue 137), about what they look for when evaluating sponsorship opportunities. Thame said they . . .

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ALL SPORTS EXPO KICKING OFF

Following its debut in 2004, the 2005 ALL SPORTS EXPO, which is touted as a comprehensive display of sport and sporting related goods, industry and associations, has been scheduled for May 26-29. The Expo will . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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