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AUSTRALIAN TOUCH ENGAGES AUDIT

The Australian Touch Association (ATA), the governing body for the sport of touch football, has decided to undertake a Strategic Sports Management Audit involving workshops and focus groups for . . .

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YOUTH BASEBALL SHOWS INTERNATIONAL POTENTIAL

With the sport of baseball likely to gain its first truly international world championship event in 2005 (see issue 117 for details), a Tokyo-based company has released survey findings detailing the significant sports marketing potential of international youth baseball. . .

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FORMER CHAMPION SPONSORS GOLD COAST MARATHON

Australian marathon legend Robert de Castella has expanded his support of the 2005 Gold Coast Airport Marathon by becoming a corporate sponsors of the July event. His company, SmartStart, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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