Melbourne City FC secures Vitasoy
Melbourne City FC has struck a new sponsorship deal with Vitasoy that sees its logo on the front of the A-League men’s playing shorts and training gear sleeves.
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BMA is foundation partner of Firebirds Futures Academy
BHP Mitsubishi Alliance (BMA) has become the foundation partner of the Queensland Firebirds Futures Academy (QFFA).
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Gold Coast Suns win Zambrero as a major multi-year AFL partner
The Gold Coast Suns have signed Zambrero as a key major partner in a deal that took more than a year to finalise with assistance from Ryan Sanderson at CSP International.
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Rabbitohs sign AirTouch as head coach sponsor
The South Sydney Rabbitohs have inked AirTouch – the company’s first sponsorship with an NRL club.
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Sydney Sixers jump in with Aiper
The Sydney Sixers have signed pool cleaning brand Aiper for the upcoming Big Bash season.
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Ford takes naming rights to NSW Open Golf Championships
Ford has signed for the naming rights to the NSW Open Golf and the Women’s NSW Open Golf Championships for the next two years.
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Melbourne Victory inks Skechers
Melbourne Victory GM of commercial Marko Gluscevic describes the A-League club’s new footwear partnership with Skechers as “a driver for education and brand awareness.”
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JD Sports enters NRL via Las Vegas showcase
The National Rugby League (NRL) has signed JD Sports ANZ to be presenting partner for Rugby League Las Vegas in 2025 and 2026.
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Essendon lands PUMA apparel deal
The Essendon Football Club has a new apparel and footwear partner with Puma replacing Under Armour.
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Melbourne Cup Carnival reports strong attendance, economy boost
The 2024 Melbourne Cup Carnival recorded total attendance of 285,675 – up 8% on 2023 and the best since 2018.
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