NRL MOVE COKE ONTO TELSTRA?S TRAIN Saturday, 24 Sep 2005 05:30am The National Rugby League has signed Coca Cola as the new naming rights sponsor of what was formerly known as the Telstra Rugby League Road Train. Billed as the . . . Read more
ATHLETICS CONFIRMS NEW BALANCE FOLLOWING ALTERATION ALTERCATION Saturday, 24 Sep 2005 05:30am In an interesting development considering the company only just announced that its local office will be stepping up its PR and marketing activities in Australia (see issue 117), footwear brand New Balance has found itself at the centre of a sponsorship incident stemming from its arrangement with Athletics Australia. In a release . . . Read more
COUGAR INTEGRATED INTO CUB SPONSORSHIPS Saturday, 24 Sep 2005 05:30am On Sport has spoken with the sponsorship and brand relations staff at Carlton & United Beverages about the company's move to integrate its Cougar Bourbon brand into its major sponsorships of the V8 Supercars Series, which primarily features the VB brand. Elissa Holloway from . . . Read more
AUSTRALIA?S PREMIER CHALLENGE PICKS UP ING REAL ESTATE Saturday, 24 Sep 2005 05:30am ING Real Estate, part of the global insurance, banking and investment management company ING Group, has signed as the first sponsor of the Australian Premier Challenge entry in yachting's Volvo Ocean Race 2005 - 2006. ING Real Estate's . . . Read more
FOOTBALL CODES STAY WITH S-COMM Saturday, 24 Sep 2005 05:30am Sponsorship researcher S-COMM Australia has revealed that Australia?s three major football codes have appointed S-COMM as their official sponsorship research and evaluation supplier. The Australian Football . . . Read more
