BOTTLESHOP BRANDS GUIDEDOGS Saturday, 24 Sep 2005 05:30am Bottleshop chain the 9/11 Group, which is the largest privately owned liquor chain in Tasmania, has signed as the major sponsor of Royal Guide Dogs of Tasmania. . . Read more
PERFORMANCE INDICATORS FOR SPONSORSHIP Saturday, 24 Sep 2005 05:30am A large number of sponsors are now beginning to insist upon the meeting of incentive-based key performance indicators, such as brand cut-through percentages, to ensure that the rights holder is maximising their sponsorship benefits. . . Read more
CYCLING CHAMPIONSHIPS THANK NEW CATEGORY FOR NUMBERS INCREASE Saturday, 24 Sep 2005 05:30am The National Road Cycling Championships, which are being staged on the Sunshine Coast this month, will feature significantly increased competitor numbers this year thanks to a move to add a new competition class to the event, according to organiser Garth Prowd from USM Events. He said that, . . . Read more
PRODUCTION CARS MOVE FORWARD WITH RIGHTS SECURED Saturday, 24 Sep 2005 05:30am As earmarked in issue 136, The Production Car Association of Australian (PCAA) has secured Category Management Rights for the Australian Production Car Championship (APCC) for the next three years after meeting with the Confederation of Australian Motorsport (CAMS). PCAA president, Brett . . . Read more
STRONG SPONSOR RETENTION AND AUDIENCE NUMBERS DRIVING SYDNEY THEATRE COMPANY Saturday, 24 Sep 2005 05:30am The Sydney Theatre Company (STC) is looking towards another solid year of sponsorship support in 2005, according to the organisation's business development manager, Sally Noonan, who says that is quite rare for the STC not to retain a sponsor from year to year. She told pando . . . Read more
ERGON'S SOUTHERN PUSH ONE TO KEEP AN EYE ON Saturday, 24 Sep 2005 05:30am With utility Ergon Energy again confirming its strong presence in the local sponsorship market this week by renewing its major sponsorship of the Brisbane Broncos NRL club, it is worth noting that the company has snatched a significant proportion of the competitive corporate energy market in both Sydney and Melbourne, and is currently working on plans to retail to large customers in South Australia. While Lenny Vance, . . . Read more
