SORBENT'S SPORT STRATEGY FOLLOWING ACQUISITION Saturday, 24 Sep 2005 05:30am Ralf Huempel, brand manager for Sorbent, has also provided On Sport with an insight into their marketing and sponsorship strategy following their recent acquisition by Swedish company SCA. He said that . . . Read more
WNBL LOOKS TO RIDE OLYMPICS SUCCESS WITH ABC DEAL EXTENDED Saturday, 24 Sep 2005 05:30am The long-running sports broadcasting partnerships between the Women?s National Basketball League (WNBL) and ABC Television has again been extended, with the ABC re-committing as the League?s official free-to-air broadcast partner for 2004/05. The ABC has . . . Read more
BIG WAVE SEEKER LOOKING FOR BIG SPONSOR Saturday, 24 Sep 2005 05:30am In what is a somewhat unique entry into the local sponsorship market, Australian big wave surfer and extreme athlete Andy Campbell is currently looking for a deal to take advantage of his return to Australia this summer to hopefully surf the biggest wave ever ridden in this country. Vantage Management, Campbell's . . . Read more
LIFELINE DRAMA ENDS WITH A NEW TELSTRA DEAL Saturday, 24 Sep 2005 05:30am The recent sponsorship drama played out in the national media involving Telstra and non-profit counselling service Lifeline has thrown up some interesting ideas and comments regarding the nature of sponsorship. Telstra announced late . . . Read more
VRC AND PARTNERS LAUNCH NEW BUSINESS NETWORK INITIATIVE Saturday, 24 Sep 2005 05:30am The Victorian Racing Committee (VRC) has revealed a new initiative leveraging the Melbourne Cup, with the race to be the focal point of a new business-to-business networking program. The Melbourne Cup . . . Read more
