METRICS PAPER A STEP IN THE RIGHT DIRECTION FOR MEASUREMENT Saturday, 24 Sep 2005 The increasingly important area of measuring sponsorship looks set to get an even bigger kick along over the next six months, following the recent release by the Australian Marketing Institute (AMI) of an Australian Marketing Metrics discussion paper. . . Read more
BEER BRAND CORONA INCREASES MOTORSPORT SPEND WITH WORLD BIKE DEAL Saturday, 24 Sep 2005 Mexican beer brand Corona has made a significant international sponsorship move, signing as a major sponsor of the World Superbike Championship (WSBK) next season. Patricia Batta, marketing . . . Read more
DODO DEAL COULD LEAD TO BIGGER THINGS FOR TASMAN Saturday, 24 Sep 2005 Cut price internet player Dodo has made another foray into the local sponsorship market, joining Tasman Motorsport as the naming rights sponsor of its V8 Supercar team, to be known as Dodo Racing. The team now . . . Read more
CRICKET AUSTRALIA'S NEW NINE DEAL Saturday, 24 Sep 2005 Cricket Australia has renewed its telecast rights contract with the Nine Network, with the new contract starting on April 1, 2006 and running until March 31, 2013, extending Nine?s relationship with Cricket Australia to 34 years. Australia CEO James . . . Read more
