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NEW COORDINATOR SEEKING SCHOOLIES SPONSORS

The recent appointment of current Big Day Out coordinator, youth events and festivals manager Media Rare, to handle this year's Gold Coast Schoolies Week is set to be followed by a significant amount of sponsorship activity for the unique event. Announcing Media Rare's . . .

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SPONSORSHIP MEASUREMENT TOOLS CONTINUE GROWTH

Earlier this month, UK-based company Connexus PreciSion, the specialist research division of sponsorship agency Connexus Group, launched another new sponsorship service designed to identify how effectively sponsorships work. Titled QED, the . . .

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ADELAIDE PARTNERSHIP A BIG STEP FOR A-LEAGUE SPONSORSHIP

The Adelaide entry in the new A-league national soccer competition has well and truly moved on from the troubles experienced last October when it almost pulled out of the league altogether (see On Sport issue 134), having finalised a partnership agreement involving a new major backer. Under the arrangement, . . .

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BILL HENSON HOT PROPERTY AT NGV

After a successful run in Sydney, the acclaimed Bill Henson photographic exhibition opened in Melbourne at the National Gallery of Victoria (NGV) late last month and has proven to be an attractive sponsorship property for the Gallery. Held at the . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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