SPONSORSHIP REVENUE NOT VITAL FOR CRUSTY Saturday, 24 Sep 2005 Despite the event?s appeal to a significantly targeted demographic, sponsorship revenue is surprisingly not a major focus for organisers of the Crusty Demons . . . Read more
SPONSORS IN FOCUS AT EURO CUP Saturday, 24 Sep 2005 With Euro 2004 currently taking all the headlines in world sport, it is worthy of noting some of the sponsorship research and observations coming directly out of the tournament. . . Read more
MORE BIG MATCHES FOR AUSTRALIAN RUGBY Saturday, 24 Sep 2005 SANZAR's announcement will also see more international matches played between the Springboks, Wallabies and All Blacks. Under the proposal . . . Read more
NASCAR'S ALCOHOL SPONSORSHIP MOVE A BUCKING OF THE TREND Saturday, 24 Sep 2005 In a move seemingly contrary to the general trend in sports sponsorship away from certain activities and products, the US's main motorsport category, NASCAR has just lifted a ban on hard-liquor sponsorship of cars dating back to 1972. NASCAR president Mike . . . Read more
ADDITIONAL NRL OPPORTUNITIES ON THE TABLE Saturday, 24 Sep 2005 The salary cap amendments currently being floated by the National Rugby League (NRL) will certainly have some major repercussions for the corporate sponsorship world, with the concept clearing the way for significant new sponsorship and endorsement opportunities within the sport. The amendments outlined . . . Read more
REDS REVIEW MAY BE ON THE CARDS Saturday, 24 Sep 2005 The Queensland Reds Super 12 rugby union outfit may undertake a review of its commercial activities prior to the 2006 season, according to Grant O'Hara, marketing manager for the Reds. The potential move . . . Read more
