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HYUNDAI CONTINUES SOCCER SPEND WITH MAMMOTH FIFA DEAL

Having signed late last year for the new local A-league soccer competition, motor car giant Hyundai has reconfirmed its sponsorship commitment to the sport, securing a new eight-year sponsorship agreement with global body FIFA to run from 2007. FIFA president Sepp . . .

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SIEMENS MOBILE DEPARTURE NOT A PROBLEM FOR SPONSORSHIP

The news this week that electronics giant Siemens is to exit the Australian mobile phone market will not translate to any downscaling of the company's significant sponsorship portfolio in this country, according to Siemens spokesperson Brad Voss. Siemens has stated . . .

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HUTCHISON'S NEW '3' BRAND AND SPORT

Following the success of its $25 million, multi-year sponsorship of the Australian Cricket Board last year, it will be interesting to see whether Hutchison Telecoms pursues a similar sponsorship property to herald the launch of its new 3G mobile phone service.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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