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SAMSUNG SECOND HIGHEST IN NRL BRAND AWARENESS

The Samsung brand has recorded the second highest awareness rating amongst all NRL major sponsors in Australia after only one year of sponsorship in the sport, according to research by sponsorship research organisation S-COMM. Tara Bourne, corporate . . .

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AFLPA COMMENTS ON MCCRACKEN COURT CASE

A legal services consultant for the Australian Football League Players' Association, Bernie Shinners, has released some comments on the groundbreaking Jarrod McCracken / Wests Tigers NRL negligence case, which was recently played out in the courts.
Shinners states that . . .

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SPONSORSHIP ON SHOW AT SYDNEY ON SALE

Sponsorship professionals should note that this year's Sydney on Sale business events show, scheduled for July 14 & 15 at the Sydney Convention and Exhibition Centre in Darling Harbour, will feature a number of presentations on sponsorship related topics. The show, which . . .

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HUTCHISON AGAIN SWITCHES 3 FOR ORANGE

In an unsurprising move considering the current push behind third generation mobile phone technology, Hutchison Telecom has decided to switch the brand promoted by its major sponsorship of the Australian test cricket team from the well known 'Orange' to its new '3' brand.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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