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BRITISH RALLY THE LATEST ONTO THE INTERNET

The latest move to broadcast a sporting event on the internet will see the 2004 Kwik Fit Pirelli British Rally Championship (BRC) shown on both the web and the UK?s Channel 4 TV. Organisers will broadcast . . .

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SPONSORS IN FOCUS AT EURO 2004

With the Euro 2004 soccer tournament currently taking all the headlines in world sport, it is worthy of noting some of the sponsorship research and observations coming directly out of the tournament. Researcher Sports Marketing . . .

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NEW TRIATHLON DEALS A LITTLE CLOSER

Triathlon Australia may be in a position to announce some new sponsorship support for the sport in the next few weeks following a significant period of negotiations for the organisation. As reported in . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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