More latest news - page 197

Little Zak’s Academy backs Western Sydney Wanderers

Little Zak’s Academy is the latest sponsor of the A-League’s Western Sydney Wanderers FC.

Right2Drive partners Sydney Kings

Right2Drive has become a new sponsor of the Sydney Kings for the NBL25 season which the basketball team says is a significant achievement.

Dentsu Sports Analytics sets framework to understand fans

Dentsu Sports Analytics has launched a new framework it calls the 10 C’s of Fandom which it says will assist rights holders and brands identify what drives fans.

AGL, Melbourne Victory celebrate a decade by extending

AGL has renewed with Melbourne Victory for two more years marking a decade-long collaboration with the A-League club.

Pat Cummins anointed Prime Video ambassador

Prime Video has signed Australian cricket captain Pat Cummins as its newest brand ambassador.

Melbourne City FC signs ctrl:cyber

Melbourne City FC has signed a multi-year partnership with ctrl:cyber which takes naming rights to the club’s training facility at Casey Fields as well as the home pitch for its A-League women’s side.

Deloitte partners Tennis Australia for United Cup

Deloitte has secured a multi-year agreement to become the business and technology transformation consulting partner of Tennis Australia’s (TA) United Cup.

Sportsbet joins Alex Volkanovski for activation at Caulfield

Sportsbet and the Melbourne Racing Club launched a unique activation at the Caulfield Cup offering fans the chance to win $100,000.

Toyota extends with Queensland Cricket

Toyota has extended its partnership with Queensland Cricket (QC) and the Brisbane Heat for two years to bring up a decade of support.

Sponsorship News Highlights - 20 October, 2024