MCDONALD'S USING SPORT FOR BRAND SHIFT IN US Saturday, 24 Sep 2005 In the US, fast food giant McDonald's has revealed plans to use its existing Olympics sponsorship as part of its new push to promote healthy living and its new food choices. On launching what . . . Read more
ANZ SECURES ANOTHER VICTORIAN SPORT PROPERTY Saturday, 24 Sep 2005 Continuing its recent run of sponsorships in the Victoria, the ANZ Bank has committed to be the major sponsor of the annual South West Games, to be held from November 6 to 14. . . Read more
INNER CIRCLE RUM SIGN V8 SUPERCAR TEAM DEAL Saturday, 24 Sep 2005 Specialty rum brand Inner Circle, which only relaunched in Australia a few years ago after 14 years out of production, has signed as the naming rights sponsor of one of the Tasman Motorsport cars competing in the V8 Supercar Championship Series. The two-year six-figure . . . Read more
EUROPEAN SPONSORSHIP GROUP LOOKS AT EVALUATION Saturday, 24 Sep 2005 The European Sponsorship Association (ESA) has revealed that developing a universally accepted methodology for the measurement and evaluation of all aspects of sponsorship programs was one of the key themes at its 14th ESA Congress in Lisbon last week. Following the congress, . . . Read more
SCHOOLS EVENT IN THE MARKET FOR TOP LEVEL DEAL IN NSW Saturday, 24 Sep 2005 The NSW Department of Education & Training (DET) has recently entered the sponsorship marketplace with its Schools Spectacular event, which has in the past helped launched the careers of the likes of entertainers Human Nature, Paulini and John Foreman. Noel Clancy, manager . . . Read more
MORE WORK NEEDED FOR RALLY BIDS AS NSW AND QLD BOW OUT Saturday, 24 Sep 2005 Neither NSW nor Queensland will be hosting the 2006 Australian round of the World Rally Championships after the Confederation of Australian Motorsport (CAMS) confirmed to pando this week that neither State had submitted a bid for the event. CAMS announced that . . . Read more
