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BALFOURS BECOMES AN AFL SPONSOR

AFL Queensland?s State League competition will be re-named the Balfours AFL Queensland Cup in 2004 following the recent announcement of a three-year sponsorship deal between AFL Queensland and long-established Australian bakery, Balfours. The new agreement . . .

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HYUNDAI INTO CRICKET

In cricket, carmaker Hyundai has just made a move into the sport for the first, securing the exclusive rights for the International Cricket Council's (ICC) 'ICC Awards'. The Awards, cricket's . . .

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KENO COMMENTS ON ITS NRL SPONSORSHIPS

On Sport has spoken with Peter King, national marketing manager for Jupiters Gaming at Tabcorp Limited, about the recent changes in their Keno sponsorship portfolio as a result of the company's ongoing marketing strategy. As reported in . . .

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GROUP CLUBS DEAL RESULTS IN ACT BASED SERVICES

ClubsACT, which represents the majority of the licensed clubs in the ACT, has recommitted to a community partnership involving an association it has had with the Spastic Centre and families and children dealing with cerebral palsy over the last few years. The organisations has . . .

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A1 GP REVEALS LOWER LEVEL FEEDER SERIES

The founder of the new A1 Grand Prix international motor racing series, Sheikh Maktoum, has announced the introduction of a secondary event called the A3 Racing Series. Sheikh Maktoum said . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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