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COOPERS SIGN AS WORLD FIRE AND POLICE GAMES PARTNER

South-Australia-based brewer, Coopers Breweries, has signed as a gold sponsor of the 2007 World Police and Fire Games in a deal which the State's Tourism Minister, Jane Lomax-Smith, has said is worth more than $400k.
Glenn Cooper, executive . . .

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US COLLEGE APPOINTS MARKETING CONSULTANT

University level sport in the United States took another significant step up through the week with the University of California, Berkeley appointing a sports sponsorship consultant in return for a massive guaranteed amount of cash each year. According to reports . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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