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BETTA'S V8 SUPERCAR TEAM DEAL EXTENDED TILL 2009

Electrical goods retailer Betta Electrical has renewed its major sponsorship of the Triple Eight Racing V8 Supercar Championship team for a further five years, having first signed with the two-car team in 2001. Betta Electrical, CEO, . . .

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STEADY AS SHE GOES FOR WIZARD FOLLOWING ACQUISITION

On Sport has spoken with Ann Sammut from non-bank financial services company Wizard Home Loans, about the company's future sponsorship and marketing strategy following its recent acquisition by US financial services giant, GE Capital. Sammut told On . . .

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FOOTY SHOWS RAISE THE BAR WITH BEAM

Bourbon brand Jim Beam has strengthened its association with two of the country's major football codes through a unique new sponsorship deal with both the NRL and AFL versions of The Footy Show on Channel Nine.
The sponsorship is . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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