Adelaide 36ers extend Tyrepower amid commercial upside
Tyrepower has renewed its sponsorship with basketball’s Adelaide 36ers for three years to total 11 years of support by the end of the new term.
Read moreTyrepower has renewed its sponsorship with basketball’s Adelaide 36ers for three years to total 11 years of support by the end of the new term.
Read moreAuckland Football Club has signed ANZ Bank New Zealand as its banking partner.
Read moreThe Sponsorship News Activations Showcase is just one week away, offering a full day of insights from some of the top marketers in the industry. With eight panel sessions, this conference will dive deep into the world of experiential activations, delivering real, actionable value to delegates.
Read moreBoost Mobile has renewed and expanded its partnership with the A-Leagues competition.
Read moreThe A-League’s Sydney FC has expanded its partnership with Carma to additionally make it the sleeve sponsor for the men’s team.
Read moreThe Melbourne Renegades have renewed with YETI which continues as cooler and drinkware partner for the upcoming Big Bash League season.
Read moreBrisbane Roar has signed Carina Leagues Club (CLC) as a silver partner that will occupy the back-of-shorts spot of its A-League Women’s squad.
Read moreWimbledon’s decision to eliminate human judges by switching to electronic line calling from 2025 will significantly detract from brand visibility of long-time sponsor Polo Ralph Lauren, industry observers say.
Read moreSecuring a partnership with the National Basketball League’s (NBL) Illawarra Hawks is designed to strengthen 54’s position in Australian sport.
Read moreAsahi Super Dry has extended principal partnership of the Rugby World Cup (RWC) until 2029.
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