TESTING TIMES FOR NEW MEDIA SPONSORSHIP Saturday, 24 Sep 2005 In the UK, the recent European Sponsorship Association (ESA) 14th Congress in Lisbon was witness to some interesting workshop comments on the role of new forms of media in sponsorship. Chairing a workshop . . . Read more
BETTA INCREASES V8 SPONSORSHIP SPEND Saturday, 24 Sep 2005 The Howard Group V8 Supercar team has secured a new key sponsor, with existing major motorsport sponsor Betta Electrical joining BreakFree Resort Apartments as the team's major car sponsors. The team competes . . . Read more
NEW GT CHAMPS PICK UP SPEEDY SPONSORS Saturday, 24 Sep 2005 After a turbulent 12 months for the motorsport category following the demise of former promoter PROCAR in early 2004, the Australian GT Championship recently secured a new naming rights deal in an arrangement sourced directly from the sport's own competitor ranks. At the inaugural . . . Read more
