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ONLINE MEASUREMENT PRODUCT ARRIVES

In a move that highlights the growing importance of measuring sponsorships, US-based Dynamic Logic, an independent market research company that specialises in measuring marketing effectiveness. . .

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CRAZY JOHN'S SIGN LOCAL SA FOOTY DEALS

Mobile phone retailer Crazy John's has continued its move into the sport of Australian Rules Football, having just signed sponsorship deals with clubs in the South Australia National Football League. The deals were . . .

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BAKER & MCKENZIE IN MAJOR MCA DEAL

Leading law firms Baker & McKenzie has just signed with the Museum of Contemporary Art (MCA) in Sydney to be the Major Sponsor of the Museum?s new exhibition for this Summer: Bridget Riley. Seleena Semos, sponsorship . . .

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BOSCH RECOMMITS TO STONE BROTHERS V8 TEAM

Touring car team Stone Brothers Racing (SBR) has re-signed an agreement with its major partner, Robert Bosch Australia, for the next two seasons of the V8 Supercar competition. The official contract . . .

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CARLTON SECURES DAN MURPHY AS TOSHIBA DOWNGRADES

The Carlton AFL Club has just finalised a deal to replace its joint major sponsor, electronics giant Toshiba, with alcohol retailer Dan Murphy's, according to Ian Coutts, media manager for the club. He told pando . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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