The NRL’s Melbourne Storm has signed a partnership with the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation (WWCHAC) as the club pivots to rebuild its relationship with First Nations communities following recent controversies.
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The North Melbourne Football Club’s community arm has partnered with the AFL’s Marvel Stadium to create an employment pathway for young people.
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GIANTS Netball and HCF have renewed their 10-year Principal Partner sponsorship to 2028.
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Kenwood will use brand ambassador and MasterChef winner Emelia Jackson to promote sales and engagement in the run-up to Mothers’ Day.
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Live Nation will challenge recent court findings against it.
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Last week’s AFL Gather Round set new attendance and viewership records.
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The Melbourne Racing Club (MRC) has contracted Gemba to refine its partnerships model.
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Nissan Australia will back 2025 Dakar Champion and Victorian professional off-road motorcycle racer Daniel Sanders for a fourth year.
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A US jury’s finding that Live Nation Entertainment operated an illegal monopoly has placed the global live events model under renewed scrutiny, with potential implications for ticketing control, fan data and sponsorship structures in Australia.
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