More latest news - page 2019

LECTURES PICK UP SEVEN

As earmarked in issue 43, the 2005 Alfred Deakin Lectures series, featuring a range of high profile international speakers, has secured its first corporate backer, with broadcaster Channel 7 . . .

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ING IN CROSS-TASMAN GOLFING DEAL

While the company has no sponsorship exposure in the sport in this country, financial services group ING has just confirmed a major, three-year deal for the naming rights to the New Zealand PGA Championship, to be held in 2005 at the Clearwater Golf Club in Christchurch from February 24-27. The event, managed . . .

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OPTUS LEVERAGING SHAKESPEARE WITH NEW COMPETITION

Telecommunications giant Optus has recently seen the fruits of a new aspect of its principal sponsorship of Arts group Bell Shakespeare, with the announcement of the winners of the inaugural Make A Scene Competition. Optus and Bell . . .

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THE DETAILS OF POWERADE'S NEW SOCCER DEAL

As earmarked last issue, Coca-Cola Australia has signed a four year sponsorship deal with Football Federation Australia (FFA) to promote its Powerade, sports drink brand. One of the . . .

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CSR INDEX TIMELINE RELEASED

Readers from the corporate side of the industry should note that the organisers of the Australian Corporate Responsibility Index have released a timeline for the 2005 Index. The timeline begins . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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