More latest news - page 202
Olympic sponsorship shifts deemed normal
The departure of Bridgestone, Toyota and Panasonic from the International Olympic Committee’s (IOC) TOP sponsorship program has sparked questions about the program's future, but many experts believe the situation is business-as-usual.
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Australian Open partners Waterdrop for sustainable hydration
The Australian Open has struck a multi-year partnership with Waterdrop to provide sustainable hydration at its tennis events.
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TCL, Victoria Racing Club extend for three years
The Victoria Racing Club (VRC) has renewed with TCL Electronics which remains television partner and a non-exclusive whitegoods and home appliances supplier at the Melbourne Cup Carnival for another three years.
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WashIt flags breast cancer awareness at Supercars events
Team 18 partner WashIt Mobile Truck Washing will use its sponsorship to raise awareness of breast cancer at this month’s Bathurst 1000 and Gold Coast 500.
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Lessons from Paris 2024, Brisbane 2032’s activation blueprint
In the afterglow of the Paris 2024 Olympics, Thomas Staunton, the CEO of Sold Out Events, shared valuable insights on how the fan festival and city-wide activations in Paris can inform and inspire engagement experiences for the Brisbane 2032 Olympic and Paralympic Games, which LA28 is demonstrating to great success.
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Sydney Kings renew Pringles, add Kraken Black Spiced Rum to roster
The Sydney Kings have renewed Pringles as salty snack partner for a second year and welcomes Kraken to its backers list.
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Repco activates for fans at Bathurst 1000
Repco will launch a series of major fan activations during Bathurst 1000 week.
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URM rejoins Sea Eagles as major partner
United Resource Management (URM) has signed on as major partner to the NRL’s Manly Warringah Sea Eagles for the next three years.
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