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BRANDED ENTERTAINMENT GETS A LOCAL ASSOCIATION

The Branded Content Marketing Association (BCMA), which was launched in London in 2003, has announced that it is opening an Australian chapter to ensure that Australian companies and talent play their part in the increasingly important branded entertainment industry. . .

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JACOB'S TOUR DOWN UNDER SUPPORT FINALLY LAUNCHED

While On Sport first reported on the renewal back in August, issue 125, Australian Major Events (AME) and wine giant Orlando Wyndham have finally officially announced that Jacob?s Creek will once again be naming rights partner for the annual Tour Down Under cycling race. The new four-year . . .

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VISA'S V8 DEAL A JOINT INITIATIVE

The launch of the new Visa V8 Supercard this week is the culmination of a unique joint initiative of the V8 Supercar Championship Series, V8 Supercar team owner Craig Gore?s Wright Patton Shakespeare Financial Group, Visa International and the Bendigo Bank. The card is . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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