MASTERCARD SPONSORS JUNIOR GOLF Saturday, 24 Sep 2005 Credit card brand MasterCard has extended its involvement in local golf, signing as the naming rights sponsor of the new MasterCard Junior Masters golf tournament, which will offer top junior golfers the chance to play alongside professionals in the MasterCard Masters golf tournament. The winning male . . . Read more
SPONSORSHIP OF WOMEN IN FOCUS AS BEACHLEY LANDS FRUITY DEAL Saturday, 24 Sep 2005 The issue of corporate support of female sportspeople has once again been brought to the surface, with Layne Beachley signing as the new face of fruit brand SPC. . . Read more
NEW DEALS FOR GATORADE TRIATHLON SERIES Saturday, 24 Sep 2005 Specialist event management company Super Sprint Promotions has picked up a number of new sponsors for two of its flagship events this year, with triathlon & cycling wear specialist SCODY, bicycle distributor CBD Cycles, sports sunglass specialist Rudy Project, consumer healthcare group Advil: Wyeth and luxury car brand BMW all secured. Katrina Hansen, who . . . Read more
GRASSROOTS SUCCESS WITH SPORTMATCH IN THE UK Saturday, 24 Sep 2005 Research from Sportmatch, the British Government's sponsorship incentive scheme, shows that commercial sponsorship helped provide sports coaching for 500,000 people, for less than 10 pound each year. The Sportmatch scheme, . . . Read more
REPUCOM HITTING THE LOCAL MARKET WITH RBA Saturday, 24 Sep 2005 A new way to evaluate the media component of sponsorship deals is currently being showcased to the local market, with sponsorship consultancy Repucom speaking with a range of major sponsorship players and already quoting over $1 million in business. The company officially . . . Read more
AFR REVEALS THIRD SPORT BUSINESS SUMMIT Saturday, 24 Sep 2005 The Australian Financial Review (AFR) has once again committed to holding its annual Sport Business Summit, with the 2005 version currently being organised by event conference specialist Informa. pando has been . . . Read more
