ANOTHER NEW SPORTS SPONSORSHIP MEASURE ON MARKET Saturday, 24 Sep 2005 In the US, Nielsen Sports, a unit of Nielsen Media Research, has just launched a new service to measure televised sports sponsorship media including in-stadium signage, live broadcast promotions, and audio mentions. According to a . . . Read more
CRICKET AUSTRALIA TAKES LEE ADVERTISER TO COURT Saturday, 24 Sep 2005 Cricket Australia has issued proceedings in the Federal Court of Australia seeking to restrain new broadband internet provide, Unwired Australia, from continuing to use Brett Lee in its promotions. A release from . . . Read more
SCHOOL AND COLLEGE SPONSORSHIP IN FOCUS Saturday, 24 Sep 2005 Recent developments in corporate sponsorship of educational bodies appears to be pointing towards an increase in this type of activity in Australia, with two significant movements in the last few weeks. Firstly, 24 new . . . Read more
REPUCOM'S RBA ATTRACTING INTEREST Saturday, 24 Sep 2005 In the second part of our look at a newly launched evaluation tool for the media component of sponsorship deals, Paul Smith from sponsorship consultancy Repucom has told pando that their Repucom Brand Analysis (RBA) product has already received a significant amount of positive feedback from the local market. He said they . . . Read more
AUSTRALIAN OPEN BACK IN THE MARKET Saturday, 24 Sep 2005 The naming rights property for the Australian Open golf tournament is back in the market, following financial services company Hillross Financial Services' decision to end its association early last month. Jonathan Field from . . . Read more
