EXAMINING NEGATIVE SENTIMENT TOWARDS SPORT SPONSORS Saturday, 24 Sep 2005 On Sport has been speaking with a number of top-level corporate sponsorship decision makers over the last few weeks in relation to their thoughts on the recent spate of sporting controversies . . . Read more
BRONCOS' DIRECT MARKETING PLAY Saturday, 24 Sep 2005 The Brisbane Broncos NRL club has provided On Sport with an interesting insight into a direct marketing campaign they recently did to increase interest in their sponsorship opportunities. Kylie Allsop, sponsorship . . . Read more
NEW SLEEVE SPONSOR FOR THE COWBOYS Saturday, 24 Sep 2005 The North Queensland NRL Club is extremely close to signing a new sleeve sponsor, according to Martin Locke, Business Development Manager for the Cowboys. He told On . . . Read more
DONUT KING INTO PERFORMANCE CAR SERIES Saturday, 24 Sep 2005 Confectionary brand Donut King has continued it significant involvement with motorsport in Australia, signing as the naming rights sponsor of the 2005 Australian Performance Car Championship in a one year deal including options. Ian Copeland, marketing . . . Read more
MITSUBISHI RALLY TEAM CLOSING ON NEW SPONSORS Saturday, 24 Sep 2005 In rallying, the Mitsubishi Ralliart operation has revealed that it is still firmly committed to the current season, with both team owner Alan Heaphy and lead driver Scott Pedder still attempting to land major sponsors for their Globalstar Australian Rally Championship campaign. The team has . . . Read more
