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NEW MEASUREMENT SOLUTION LAUNCHED

Sponsorship consultancy Sponsorship Solutions is the latest in line to develop a new product to measure the return on a sponsorship investment. Called the Sponsorship . . .

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TWENTY20 CONFIRMED AND MOVING AHEAD

Further to our report from issue 118 on the arrival of the Twenty20 cricket competition in Australia for the upcoming summer season, Cricket Victoria has confirmed that it will be holding a number of matches over the course of November and December this year...

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ISEEKGOLF.COM EXPANSION FOR 2005

This week On Sport interviewed Steven Scott, managing director of online golf media organisations iseekgolf.com, about the company's marketing expansion plans. Scott said during . . .

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WPS INTO INDY RACING

Further to the company's major increase in motorsport sponsorship this week, an industry insider has indicated that Wright Patton Shakespeare (WPS) Financial Services is planning even more inroads into motorsport and will soon be announcing a sponsorship deal with international Champ Car team, Team Walker Racing, as part of its ongoing expansion into the US market. It is understood . . .

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NRL GETS STRATEGIC

The National and Australian Rugby Leagues have released a new game wide strategic plan aimed at uniting players, fans, officials and volunteers in building passion for the game over the next five years. The final document, . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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