COKE TO INCREASE ITS GLOBAL MARKETING SPEND Saturday, 24 Sep 2005 At a November 11 meeting in Atlanta USA, the chairman and CEO of the beverage giant Coca Cola Company briefed the financial community, discussing the findings from an initial strategic and operational review . . . Read more
PWC UPGRADE COMM GAMES WITH CHAIRMAN'S CLUB Saturday, 24 Sep 2005 As first indicated by pando in February, accounting giant PricewaterhouseCoopers (PWC) has increased its sponsorship commitment to the Melbourne 2006 Commonwealth Games, moving from the Official Provider level to the Official Sponsor category. As part of . . . Read more
HOTFM LEAVE NAME BEHIND BUT STAY WITH TAIPANS Saturday, 24 Sep 2005 The Cairns Taipans NBL team has re-secured radio station HOTFM as a major sponsor and exclusive radio partner for the 2005/06 season, although the deal sees the station drop off as the joint naming right sponsor of the club, which it held with fast food chain McDonalds. Despite relinquishing the . . . Read more
