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WORLD WINTER SERIES ALSO IN THE MARKET

Things are certainly warming up in Australia's snow regions with organisers of the World Winter Series (WWS) currently in the market for two to three key sponsors. The WWS consists . . .

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COKE TO INCREASE ITS GLOBAL MARKETING SPEND

At a November 11 meeting in Atlanta USA, the chairman and CEO of the beverage giant Coca Cola Company briefed the financial community, discussing the findings from an initial strategic and operational review and an assessment of the Company's opportunities and challenges. Of interest were . . .

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CROWS SECURE FASTA PASTA AT GRASS ROOTS LEVEL

The Adelaide Crows AFL club has finalised a new sponsorship with Fasta Pasta Restaurants in a deal that involves a new major initiative to support junior football in metropolitan South Australia. The program, called . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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