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STAFF INVOLVEMENT THE KEY IN UK ARTS DEAL

In the UK, digital satellite television giant Sky has launched a unique new Arts initiative involving its two major Arts sponsorship partners, the English National Opera (ENO) and English National Ballet (ENB). The initiative, called . . .

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OLYMPICS GO ONLINE AS LOCAL RIGHTS HIT THE MARKET

There have been two significant developments involving the broadcasting rights to the Olympic Games this week, with the International Olympic Committee (IOC) announcing that broadcasting the Games over the internet will be permitted for the first time at the 2010 Vancouver Winter Olympic Games at the same time as opening the latest auction for the local rights to broadcast the Games.
IOC Executive Board . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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