ANOTHER NEW BRANDING COMPANY FOCUSED ON SPORT Saturday, 24 Sep 2005 In Amsterdam, communications company 180 is in the process of forming a new sister company, to be called bigdaddy, which will focus on creating ?new concepts and powerful ideas for companies who wish to use the medium of sport to communicate with their consumers and customers'. Alex Melvin, . . . Read more
SOCCER NSW SECURES TWO INVESTORS FOR NATIONAL TEAM BID Saturday, 24 Sep 2005 Soccer NSW has confirmed that it has secured two private equity investors supporting its bid for the Sydney licence in the new Australian Soccer Association's (ASA) new national competition, which is now set to start mid 2005. Kyle Patterson, media . . . Read more
TENIX REJOINS SYDNEY SYMPHONY WITH CAREFLIGHT SPEND FREED UP Saturday, 24 Sep 2005 Having ended its significant financial investment for naming rights to the NRMA CareFlight Tenix Helicopter earlier this year, defence and technology contractor Tenix has now reignited an association with the Sydney Symphony, committing to a new three-year sponsorship of the Orchestra's award-winning Education Program. . . Read more
VIRGIN BLUE SIGNS WITH WOMEN'S BASKETBALL Saturday, 24 Sep 2005 After signing as the official airline of the National Basketball League (See On Sport Issue 135), discount airline Virgin Blue has signed a deal with the Women's National Basketball League. The three-year deal . . . Read more
MEDICAL SPONSORSHIP OPPORTUNITY PUSHES NEW NATIONAL FOCUS Saturday, 24 Sep 2005 The Australian Medical Association of Queensland (AMAQ) has recently entered the market with premium level partnership opportunity for its AMA Health & Lifestyle Expo at the Brisbane Convention & Exhibition Centre, which will be held for the fourth time in July. Marion Ganga, event . . . Read more
RESEARCH REVEALED ON 'MATURE' GOLF SPONSORS Saturday, 24 Sep 2005 International sponsorship research group Sports Marketing Surveys (SMS) has announced that its recent research in south east Asia shows that the 'maturity' of golf sponsorship and its potential audience has a direct correlation to brand recollection with the consumer. Sports Marketing Surveys . . . Read more
