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AFL SIGNS MYER TO GRAND FINAL WEEK

The Australian Football League (AFL) has secured an in principal agreement with retail giant Myer for it to become the naming rights sponsor of a yet to be announced Wednesday night function during this year's grand final week. . .

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BOOST LOOKING AT SPONSORSHIP BUT NO DEALS TILL 2005

Having recently appointed a new marketing and promotions director, expanding retail juice chain Boost Juice is currently looking at a range of sponsorship options, with the national brand yet to commit to any properties in Australia. Brooke Ruscuklic, who . . .

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ASA TO ANNOUNCE NEW DEALS

The Australian Soccer Association (ASA) is likely to announce two new sponsorship deals covering both the A-League and the ASA, according to an industry insider. It is understood . . .

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BIG STEP IN WIRELESS RIGHTS DEVELOPMENT

In yet another major international development in the broadcasting of sport via new media formats, Japan-based sports business consultant Sports Marketing Japan Co (SMJ) has just acquired wireless distribution rights for seven Italian professional soccer league ?Serie A? top clubs and three of its Serie B clubs. With the acquired . . .

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BATHURST UPDATE AHEAD OF UPCOMING LAUNCH

The Bathurst Regional Council, the surprise new promoter of the NSW round of the Australian Rally Championship (ARC), has finally revealed a number of preliminary details on the event. Victoria Jackson, public . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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