NEW MEASUREMENT SOLUTION LAUNCHED Saturday, 24 Sep 2005 Sponsorship consultancy Sponsorship Solutions is the latest in line to develop a new product to measure the return on a sponsorship investment. Called the Sponsorship . . . Read more
PROCAR FORMS NEW MANAGEMENT GROUP Saturday, 24 Sep 2005 The new organiser of the PROCAR Champ Series, Peter Boylan, has announced the formation of the PROCAR Category Management Group, which will provide input into the future direction of the series by examining key issues such as the racing calendar, TV arrangements, and sporting and technical regulations. The group will . . . Read more
FASHION SPONSORSHIP ON THE UP IN THE UK Saturday, 24 Sep 2005 A recent report from the UK has thrown a spotlight on the increasingly massive corporate sponsorship ledger of the British Fashion Council's Fashion Week in London. PRWeek magazine from . . . Read more
SOCCER NSW PASS ON SYDNEY FC SHARE Saturday, 24 Sep 2005 Soccer NSW has declined an offer of a major share in the Sydney FC. Soccer NSW President . . . Read more
NEW GRASSROOTS E-COMMERCE PRODUCT ON THE MARKET Saturday, 24 Sep 2005 Specialist sports technology company SportingPulse has launched an innovative new e-commerce product suite called Sportzware E-Commerce. The new product . . . Read more
TWO NEW ICONS FOR THE MCG Saturday, 24 Sep 2005 The Melbourne Cricket Club (MCC) has announced the first two major sponsorship deals for the redeveloped Melbourne Cricket Ground (MCG), with Coca-Cola Amatil and the Herald & Weekly Times both signing long-term partnerships covering the ground. The deals come . . . Read more
