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NIELSEN?S EVENT TRACKER COVERS SCORECARD SERVICE

Further to last issue?s story on Nielsen Sports? new sponsorship service in the US, Warren Gillmer from Nielsen?s Australian office told ASN that rather than releasing the new Sponsorship Scorecard service in this country, they are already running a similar service called EventTrack. According to Gillmer, . . .

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RECORD ARTS SPONSORSHIP ACHIEVED IN SINGAPORE

In promising sponsorship news from Singapore, a record number of sponsors have shown their support for the Arts in the country over the last year, helping to contribute an unprecedented amount of SGD$77.7 million (just under AUD$65 million) to the industry. Channel News Asia . . .

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LOCAL A1 GRAND PRIX ROUND LAUNCHED

As earmarked in On Sport issues 152 & 153, the new A1 Grand Prix motor racing series has revealed details of the Australian round of the series, to be held sometime around November. With A1 Grand . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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