EMIRATES INCREASES RABBITOHS SUPPORT Saturday, 24 Sep 2005 With the company's international sponsorship portfolio significantly increased this week by its naming rights deal for soccer club Arsenal's new home ground (also this issue), airline Emirates has also increased its local sponsorship spend, extending its corporate partnership agreement with the South Sydney Rabbitohs NRL club into 2005. Emirates has re-signed . . . Read more
CONTINUED SPONSORSHIP SCRUTINY SAYS CALTEX Saturday, 24 Sep 2005 Mark Rosenberg, National Sponsorship Manager Brand Standards, for Caltex Australia told On Sport that there is no doubt that sponsorship, like other marketing investment options, will continue to be the subject of intense scrutiny to justify the associated ROI. He added that . . . Read more
NEW GAMES SPONSORS NOT REVEALED UNTIL LATE APRIL Saturday, 24 Sep 2005 Despite reports this week that the Melbourne 2006 Commonwealth Games is close to announcing more sponsorship deals, a spokesperson from the organisation has told pando that nothing of the sort is scheduled until the end of April at the earliest. She hinted that . . . Read more
SAMSUNG TO UNDERGO BRAND REPOSITIONING Saturday, 24 Sep 2005 Electronics brand Samsung is set to undertake an international brand repositioning, with the new brand campaign to be released in August, according to Gemma Lemeiux, marketing manager corporate and telecommunications for the company. She told pando . . . Read more
