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HUTCHISON PRESSURE PROMPTS UNWIRED BACKDOWN

As earmarked last issue, wireless broadband provider Unwired Group has decided to drop Australian cricketer Brett Lee from its marketing campaign following court-ordered mediation this week. The move comes . . .

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NAB COMBINES AFL DEALS AND EXTENDS TO 2010

Ending recent speculation over the future of the AFL's preseason competition sponsorship property, the National Australia Bank (NAB) has upgraded its involvement with the League by picking up three major AFL properties including the preseason naming rights as part of a massive five-year deal worth between $15-20 million. The Bank, which . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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