NIKE INTO NBL Saturday, 24 Sep 2005 05:30am Watch for the upcoming announcement that sportswear giant Nike has committed to be the new official footwear partner of the National Basketball League (NBL). Kate Meyer from . . . Read more
MASSIVE EXTENSION GIVES FIFA ANOTHER DECADE Saturday, 24 Sep 2005 05:30am The sport of soccer has again proven its immense sponsorship pulling power with the world governing body, FIFA, this week extending its equipment sponsorship with sportswear giant Adidas through to 2014. The German sporting . . . Read more
JOHNNIE WALKER KEEN ON CRICKET Saturday, 24 Sep 2005 05:30am Alcoholic beverage company Diageo is keen to look at more sponsorship opportunities in cricket involving its Johnnie Walker brand, according to James Slack, marketing manager for Diageo. Slack told pando . . . Read more
WIZARD'S TAKE ON THE NAB'S NEW DEAL Saturday, 24 Sep 2005 05:30am Wizard Home Loans has indicated that losing the naming rights to the AFL's preseason competition to the National Australia Bank (see article this issue) will allow it to increase its involvement with the main game of the AFL. Wizard chairman Mark . . . Read more
