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BASE DEAL GOING TOO FAR IN US?

In another sign of sponsorship becoming even more entwined with the world of sport, Major League Baseball (MLB) in the US has sold signage on its bases and ?on-deck circle? to Columbia Pictures, which will be promoting its movie Spider-Man 2 across 15 stadia during inter-league matches next month. It is understood . . .

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SECOND GOLD COAST GAMES APPROACHING FOR PAN PACIFIC MASTERS

The second local running of the Pan Pacific Masters Games (PPMG), formerly the Asia Pacific Masters Games, on the Gold Coast in November this year is set to create a significant amount of commercial activity in the area over the next few months. . .

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CRICKET'S TWENTY20 FORMAT NOT AN AUSSIE THING FOR NOW

Despite Cricket Victoria's move this summer season to introduce the twenty over form of the game - Twenty20 - into the State's local competition on a modified scale, Cricket Australia has commented through the week that it has no immediate plans to start playing Twenty20 matches. James Sutherland, CA's . . .

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LOCAL MOTORSPORT LOOKS TOWARDS NEW STRATEGIC PLAN

The Confederation of Australian Motor Sport (CAMS) is planning to begin the development of a new strategic plan for the sport in the second half of 2005, as the organisation's current 2003-2005 CAMS Strategic Plan comes to an end. CAMS stated that . . .

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UPCOMING ERGON SPONSORSHIP ANNOUNCEMENT

Brisbane energy company Ergon Energy is expected to make a significant sponsorship announcement next week, according to Lenny Vance, sponsorship manager for the company. Vance was unable . . .

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SMEG SPONSORS SA CELEBRITY CHEF DINNER

In a well-targeted arrangement, the Art Gallery of South Australia has recently secured international kitchen appliance company Smeg as the major sponsor of its upcoming event aimed at raising funds for the Gallery's Foundation. Smeg has signed . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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