BANK MOVES TO QUEENSLAND WITH CRICKET Saturday, 24 Sep 2005 05:30am The news that the Commonwealth Bank has recommitted as a major sponsor of Australian cricket is a significant coup, considering the Bank had been looking at its involvement in the sport following the decision by Cricket Australia to replace the old Commonwealth Bank Cricket Academy, based in Adelaide, with the recently opened Commonwealth Bank Centre of Excellence in Brisbane. The new agreement . . . Read more
MCDONALDS GETS IN AT THE GROUND WITH SA SOCCER Saturday, 24 Sep 2005 05:30am The South Australian Soccer Federation (SASF) has formed a new partnership with fast food giant McDonalds as the company continues its recent push to promote the importance of an active lifestyle... Read more
PARRA IN THE MARKET FOR NEW JERSEY Saturday, 24 Sep 2005 05:30am Footwear and apparel brand Asics has downgraded its major sponsorship of the Parramatta NRL club to a lower level with the club. As first reported . . . Read more
TOOHEYS' NEW RACING DEAL CONFIRMED Saturday, 24 Sep 2005 05:30am Late in 2004 the Australian Jockey Club (AJC) confirmed that beer brand Tooheys New will be the new major partner of the club, and also the naming rights sponsor of the Easter Carnival at Royal Randwick Racecourse. As reported in . . . Read more
AUSTRALIA SUPER SERIES TEAM SPONSOR ANNOUNCEMENT SOON Saturday, 24 Sep 2005 05:30am The major sponsor of the Australian cricket team for May's ICC Super Series will hopefully be finalised in the next fortnight, according to Anthony Everard, marketing manager for Cricket Australia (CA). He told pando . . . Read more
SPONSORSHIP A KEY AS BENQ PICKS UP SIEMENS MOBILE Saturday, 24 Sep 2005 05:30am In a significant new development involving our May report on electronics giant Siemens' plans to exit the Australian mobile phone market, late last week the company revealed that Taiwanese technology group BenQ has agreed to take over the mobile phones unit. The deal, which . . . Read more
