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IMB PROGRESS SPONSORSHIP STRATEGY REVIEW

Australia's largest building society IMB is continuing its sponsorship strategy review and has started to make a few decisions regarding its new direction, according to Peter Larum, marketing manager for IMB. Pando reported in . . .

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HSBC SECURES NEW CHAMPIONS TOURNAMENT IN CHINA

Financial services organisations HSBC has committed to be the title sponsors of a new golf event on the Asian continent, the new HSBC Champions tournament, which will be played at the Shanghai Sheshan International Golf Club in Shanghai, China, from November 10-13, 2005.
Organisers claim the tournament will be the first truly international ?championship of champions? in world golf, as, in addition to a commitment to play from Tiger Woods, the event brings together winners across four golf tours, matching them with the best players in the Official World Rankings. HSBC has also . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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