WIGGLES AND DAIRY A GOOD FIT ACCORING TO MEASUREMENT TOOL Saturday, 24 Sep 2005 05:30am Research undertaken during the recent Wiggles Light Camera Action Tour has thrown up some interesting findings about the nature of sponsorship as a marketing tool... Read more
CYCLING LOCKED IN ON SUNSHINE COAST Saturday, 24 Sep 2005 05:30am The National Road Cycling Championships will continue to be held on Queensland's Sunshine Coast for the next three years under a new deal between Queensland Events, USM Events and Cycling Australia. The agreement begins . . . Read more
VIRGIN BLUE SIGNS OFFICIAL AIRLINE DEAL WITH NBL Saturday, 24 Sep 2005 05:30am The National Basketball League (NBL) has signed discount airline Virgin Blue as the new Official Airline of the national competition, the Philips Championship, for the next three years. Upon announcing the . . . Read more
TENNIS OPEN BUZZ CONVERTS TO INCREASED DEALS Saturday, 24 Sep 2005 05:30am With the Australian Open grand slam tennis tournament currently taking the local sporting limelight, it was not surprising to see the event score some healthy last minute deals on both a sponsorship and broadcasting front. In the week . . . Read more
SYDNEY FC CLOSE TO SIGNING AS LAPAGLIA ADDS MARKETING CLOUT Saturday, 24 Sep 2005 05:30am A-League club Sydney FC is confident it will finalise its first major sponsorship deal in the coming weeks. A spokesperson from . . . Read more
LIVE 8 RAKES IN THE SPONSORS Saturday, 24 Sep 2005 05:30am The upcoming Live 8 global music event to raise awareness for ending poverty in the world's poorest nations has secured a number of major sponsorship deals in recent weeks, with motor giant Volvo and mobile telecommunications company Nokia the most recent to sign on. Earlier this week, . . . Read more
