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PASSION RATED IN NEW REPORT

A new research report providing a rating of the passion an audience feels towards a range of entities that are used as marketing vehicles and receive sponsorship is set to be launched. The report is . . .

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SOCCER ANNOUNCEMENTS EXPECTED SOON

Various comments through the week suggests the Australian Soccer Association (ASA) is getting very close to finalising a number of crucial sponsorship and broadcasting arrangements for the new national competition, scheduled to be launched in early 2005. The ASA's head . . .

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RALLY SECURES COMPREHENSIVE NEW MEDIA DEAL

In yet another deal involving the emergence of new media platforms, broadband and mobile sports and entertainment content business Premium TV has signed a deal with International Sportsworld Communicators (ISC) to co-exploit the new media rights for the FIA World Rally Championship (WRC). deal will focus . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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