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SPORT DOMINATING TELEVISION PRODUCTION

The highest production costs ($660 million (m)) incurred by Australian television, film and video production businesses in 2002-03 was in the making of news, current affairs and sports programs, according to new figures released by the Australian Bureau of Statistics. Apparently, news, current . . .

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ATHENS OLYMPICS TOPS BROADCAST STATS

International Olympic Committee president Jacques Rogge has announced that international television coverage of the Athens Olympic Games has smashed previous records, with total broadcast hours hitting 35,000, up from the Sydney 2000 figure of 29,600 hours. Rogge also said . . .

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MEMBERS EQUITY REVIEWS SPONSORSHIP MARKET

Australian superannuation fund-owned financial services provider Members Equity has provided an insight into its sport and sponsorship marketing plans for 2005, particularly in light of the company's ongoing broadcast partnership covering the Australian Open tennis tournament.
John Kazanas, communications . . .

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AMP CONTINUES WITH MEN OF LEAGUE

The NRL's Men of League organisation, a group launched in July 2002 to provide assistance to retired players, officials and referees, has revealed that AMP Financial Planning has agreed to continue its sponsorship until the end of 2005. The AMP sponsorship . . .

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NEW SUPER 8 RUGBY IDEA TO IMPACT SPONSORS

The likely establishment later this year of a new 'Super 8' rugby competition comprising the four Australian provincial teams, three South Pacific sides and a Japanese outfit looks set to create a few sponsorship opportunities, as well as some headaches.
The idea for . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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