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WYPALL JOINS FPR V8 TEAM FOR BRAND AWARENESS

The Ford Performance Racing (FPR) V8 Supercar team has secured a new strategic marketing alliance with Australian manufacturer and marketer Kimberly-Clark Professional, with the arrangement commencing at last weekend's Bob Jane T-Marts 1000 at Bathurst.
Under the . . .

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SPONSORSHIP SHIFT AT MASTERFOODS PROMPTED BY COUNCIL LEVY

In a display of the sometimes unpredictable movement of the corporate sponsorship dollar, food products group Masterfood's is set to redistribute its community sponsorship budget in the Ballarat region in Victoria, where the company has significant operations, as a protest against a new levy implemented by the local council. The Ballarat Courier . . .

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SPONSORS AWARENESS AGAIN UNDER THE MICROSCOPE

This week's release of the annual Sweeney Sports Report sees the emergence of some new major sponsorship players to challenge the existing heavyweights of the Australian sports market. The 18th summer . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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